7th DESICREATIVE ADCHAT HELD AT RUIA COLLEGE
Date:- 20th July, 2012
Venue- Ramnarayan Ruia College, Mumbai
The 7th DesiCreative AdChat was held at Ruia College, Mumbai on 20th July, 2012 at 8am. This event was held for the third year students of mass media. The guest for the event was Creative Consultant of DDB Mudra and Founder & Soundsmith of Brandmusique, Rajeev Raja. Rajeev has over 25 years’ experience in advertising and is highly respected in the industry for working on brands like Volkswagen, Virgin Mobile, BPL, Hamam, Tata Salt, Tata AIG, ICICI Credit Cards etc.
The students formed 5 groups and presented their advertising strategie and campaign ideas to Rajeev. The brief was a fictitious brand called ‘Kleensweep’, cheap detergent with really no differentiators. Here aree all the presentations.