MasterCard African Connection

With a view to promote overseas travel ex india usage of the MasterCard credit card ,superstar cricketer Sachin Tendulkar and several other players of the IPL team Mumbai Indians were roped in and the aspect of their universally recognisable faces was exagerrated to make the TVC endearing and leveragable in online virality.
The format followed the global brand campaign “priceless” template .

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